iBEAT LIFE MONITOR
iBeat is a technology company empowering people to live longer lives. The team is currently working on a breakthrough Wearable-as-a-Service™ smartwatch that perpetually monitors and analyzes users’ 24-7 heart activity. In the case of a life-threatening emergency, iBeat will instantly alert the user, their loved ones, and emergency responders in real-time, helping ensure immediate care delivery and potentially saving the user’s life.
Task & Solution
Facebook video is hot. iBeat asked us to produce this product spot specifically for sharing on social media. For products with such an important social and health conscious value proposition as iBeat, sharability is a high priority to marketing teams. This informed our strategy in implementing as many visual cues as possible such as close up product shots and bold simple to read captioning. If you turn the sound off, you will notice that you can still follow the story.