Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the “Klout Score”, which is a numerical value between 1 and 100. In determining the user score, Klout measures the size of a user’s social media network and correlates the content created to measure how other users interact with that content.
Task & Solution
Klout’s sales team needed a quick way to get their potential clients interested in their unique product, so they asked us to create a live action video that explained the ins and outs of Klout. We used a combination of stock footage, Creative Commons footage, and Klout’s in-house footage to create a 90 second explainer video that shows the benefits of using Klout in a fun and engaging way.