The Walt Disney Company, commonly known as Disney, is an American diversified multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios in Burbank, California. It is the world’s second largest media conglomerate in terms of revenue, after Comcast. Disney was founded on October 16, 1923, by Walt Disney and Roy O. Disney as the Disney Brothers Cartoon Studio, and established itself as a leader in the American animation industry before diversifying into live-action film production, television, and theme parks.
Task & Solution
Take your Walt Disney World vacation to an all-new level with the My Magic Plus planning app. We worked with the very talented team at Doctrine Creative and Disney to create this real world video narrated by none other than Edna Mode (from The Incredibles). Alongside her trusty robotic sidekick, they explore the My Magic Plus features and explain some of the magic behind this amazing app.