Discovery Channel, the flagship network of Discovery Communications, is devoted to creating the highest quality non-fiction programming in the world. As of February 2015, Discovery Channel is available to approximately 96,589,000 pay television households (83% of households with television) in the United States.
Task & Solution
Volkswagen and Discovery teamed up for Shark Week to create something completely unique – a submersible vehicle capable of driving underwater…with sharks. In this promo video, host Luke Tipple gives a quick recap of how his team took the iconic Volkswagen Beetle convertible and turned it in the one of the most badass underwater vehicles ever made.