Located in Columbus, Ohio, ZonePerfect is the manufacturer of health food products such as nutrition bars and shakes, created to comply with the Zone diet. The brand is a part of the Ross Productions Division of Abbott Laboratories and is commonly available in grocery stores in the United States. Their nutrition bars are available in 15 different flavors, each containing at least 15 grams of protein.
Task & Solution
ZonePerfect makes some of the best tasting and most nutritious bars on the planet, so we jumped at the opportunity to help them create a 30 second TV spot to help them spread the word. The talented team at Doctrine Creative helped to bring this unique concept to life, featuring some great special effects and state-of-the-art costuming.