Chevrolet Silverado: Find New Roads
Overview
In this TV Commercial for Chevrolet Silverado, the vehicle becomes the protagonist, carving new paths on a desolate desert highway and throughout a nature-filled expedition. With minimal sound effects, transcendent music, and cinematic visuals, we spotlight the truck in its raw, powerful essence against the vastness of the wilderness.
Client Goals
Chevrolet wanted a commercial that communicated the raw power and beauty of the Silverado, with an emphasis on simplicity and cinematic drama. Entrusting our Video Production Agency, we chose the absence of distracting sounds, a muted yet vibrant color palette, and the grandeur of aerial shots to place the spotlight solely on the vehicle, achieving the right blend of understated magnificence.
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