Upworthy: Unexpected Stories
Overview
You want your brand's story to resonate with genuine emotion. In this testimonial promo video for Upworthy, a platform renowned for positive storytelling, individuals courageously share their narratives directly to the camera alongside impressive statistics promoting the company's rech and demonstrating Upworthy's unmatched engagement in the world of media storytelling.
Client Goals
Upworthy's objective was to craft a video that not only shares touching testimonials but accentuates the positive impact their platform provides to others. Our video production team intertwined authentic testimonials, inspiring soundbites, stock footage, and on-screen graphics to emphasize core messages and compelling statistics that translate Upworthy's mission of opening hearts and inspiring change into a palpable emotionally cathartic experience.