PathGroup Project Plasma
Overview
In this brand video for PathGroup Project Plasma, we take you on a journey from the humble origins of a partnership formed in 1965 to a thriving, state-of-the-art clinical laboratory serving numerous hospitals across the U.S. today.
Client Goals
PathGroup's objective with this brand video was to spotlight their comprehensive suite of top-tier clinical laboratory services, their revolutionary technology, and their dedication to quality patient care. With uplifting music, bespoke interviews, aerial shots, and a mix of stock and customer owned footage, we portrayed PathGroup's dedication to placing the right diagnostic image before the right expert promptly.
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