Upworthy: Humanity for the Win
Overview
Upworthy as a brand is a beacon for positive narratives. In this promo video, we envelop viewers in tales that celebrate humanity's victories through heartfelt narrations intercut with striking visuals that range from ballet workshops for the differently-abled to the generosity of Rosa's pizza.
Client Goals
Upworthy needed a video promo that matched their brand's ability to uplift spirits and inspire others through stories that echo resilience and kindness. Our team employed slow-motion shots, on-screen text, and real-life testimonials, blending them all together seamlessly to not just reflect Upworthy's ethos but to resonate with millions seeking a brighter world.
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